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About us

We've been moving South African employees forward for the past 13 years

Our reason for being is to offer the South African market a trustworthy financial partner.

Restructuring Debt. Restoring Wealth.
Teaching Wisdom.

Africa Direct provides South African employees with a unique financial services and debt restructuring product to alleviate the financial burden of high products and funding costs that are crippling to the self-worth of the individual and the family.

Group Board

JEROEN DE LIJSTER
Group Executive Director

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With over 20 years of experience in business development strategy, Jeroen is passionate about building businesses that have a positive impact on people and communities – that have a greater purpose than just profit. He has an Honours degree in International Business Economics and a Master’s degree in Business Administration, and has spent much of his career in the automotive, retail and financial services sectors as well as in the NGO sector.
Barend Petersen
Group Non-Executive Director

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Barend Petersen is a chartered accountant possessing extensive expertise across a myriad of sectors including mining, finance, auditing, oil, energy, and consulting. Presently, he holds the prestigious position of Executive Chairperson for De Beers Consolidated Mines. In addition, Petersen contributes his seasoned leadership and strategic insight as a member of various boards spanning a diverse range of industries.
RAPELANG RABANA
Group Independent Director

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Internationally renowned technology entrepreneur and education advocate, Rapelang has amassed 16+ years’ experience building innovative businesses. She is the Co-CEO of Imagine Worldwide, and the Founder of Rekindle Learning. Rapelang is a thought leader and a Young Global Leader of the World Economic Forum. BBusSci (Hons Comp. Sci), and M.Sc, University of Cape Town.

Subsidiary Board

LEE PLUKE
Co-Founder & Executive Director
Lee has been in financial services for more than 30 years. He’s driven by a desire to help people get out of debt and manage their money better. And as Co-founder and Executive Director of Bond Optimiser, he aims to do just that. Although countless South Africans have fallen victim to reckless lending and bad financial advice, Lee believes that improving financial literacy and providing access to affordable financial products are the keys to a healthy financial future for all.
JEROEN DE LIJSTER
CEO, Executive Director

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With over 20 years of experience in business development strategy, Jeroen is passionate about building businesses that have a positive impact on people and communities – that have a greater purpose than just profit. He has an Honours degree in International Business Economics and a Master’s degree in Business Administration, and has spent much of his career in the automotive, retail and financial services sectors as well as in the NGO sector.
VEBINIA GABRIEL
COO, Executive Director

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Vebinia has worked in operations for almost two decades. During this time she has held positions in major listed companies and a financial services brokerage and has owned her own business. She is passionate about Bond Optimiser and believes in the power of financial literacy to change lives. She also says that applying Bond Optimiser’s principles in her own life has enabled her family to live free of debt. Vebinia has a B.Admin degree and an Honours degree.
MARTI-MARI SCHENCK
CFO, Executive Director

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Marti-Mari is a highly accomplished CA(SA) with extensive experience in leading and managing the Finance function of multinational organisations. With a passion for Africa and an employment history of more than 11 years in Corporate, she believes in the power of knowledge and financial literacy for all. She has proven track record of driving financial performance, optimising processes, implementing strategic initiatives and the ability to build and motivate high-performing teams. Marti-Mari is a CA(SA) with over 10 years in Sanlam Emerging Markets and Old Mutual Group Finance divisions.

The benefit to you is simple:

At Africa Direct, the customer is at the center of what we do. We believe by focusing on the needs of our customers, we can help them achieve financial goals and improve their overall quality of life.
With our single customer view approach, we offer personalised solutions tailored to your unique circumstances.
Our complete financial assessment will provide you with a clear view of your financial status and assist us in developing a financial plan that works for you.

If you are looking to invest in your future or simply want to improve your financial situation, Africa Direct Group is here to help.

We stand for excellent customer service. 
Our team is here to provide you with the support you need.

We are here to assist you with achieving financial freedom and live the life you deserve.

We are with you every step of the way, moving forward together to reach your financial goal!
We are passionate about helping our customers create more financial freedom, we take this opportunity to help them achieve their financial goals in life.

We understand that managing finances can be overwhelming and confusing, the way an individual or family interacts with their financial environment can be complex at times. Here at Africa Direct, we work with our customers, assisting them in restructuring their debt and making holistic financial decisions so they can live happier lives.
Financial decisions can be overwhelming, especially when you do not have all the information you need.
Our objective is to help you achieve financial freedom by simplifying your complicated financial enviroment.

With our 10-minute call at no cost to you, our financial specialists will provide you with a 360-degree view of your level of debt, level of expenditure, and how you can save.
Our products and services range from personal loans, debt consolidation solutions, assistance in restructuring your debt, planning for retirement, refinancing your home or suitable policies to cover you when you need it most, Africa Direct Group has the expertise and experience you need to assist you achieve more financial freedom and help you on the path to financial wellness.

Management Team

VERUSHKA BEIROWSKI
Head of Legal
ANDILE MASILELA
Head of Operations
LETTA THEBE
Head of HR
BENSON BRINK
Business Intelligence Manager
SAMANTHA TAYLOR
Financial Operations
Manager
Preshalen Chetty
Systems Project Manager
SINIKUVUYO MRHWETYANA
Call Centre Manager
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